HI! Blitz

Hi! Blitz

A premium lifestyle magazine created by Dr Vijay Mallya, who has also successfully created some of the best lifestyle brands—Kingfisher Beer and Kingfisher Airlines are a few of them.

The magazine was launched keeping in mind the evolving Indian markets and the fact that consumers were fast acquiring a penchant for good life. Lifestyle markets were poised for a paradigm shift, and the magazine was aptly and timely launched to capture the current celebrity boom in India.

The company devised an exciting brand building strategy to familiarize the Indian audiences with this new product. For 16 months Hi! Blitz went as a supplement along with Cine Blitz, another magazine in the group.

Hi! Blitz hit the stands in August 2004. The suave, international feel of the magazine made it an instant hit in the segment. The readers picked up the copy at Rs. 50 cover price, initially.

In the past 3 years the magazine has upped its cover price to Rs. 70 and then to Rs. 90. This clearly positions Hi! Blitz within the premium lifestyle readership segment. The current marketing network for Hi! Blitz intricately covers more than 5000 distribution points. It is also available in cities like Dubai, London, New York and Hong Kong.


The Reach & Readers’ Profile

In addition to the rack sales of 55,000, Hi! Blitz have also tied up with the Kingfisher Airlines’, serving as their in-flight Magazine. This is yet another quantum leap in its readership. Currently, 1, 55,000 copies of Hi! Blitz are subscribed by the Kingfisher Airlines alone. The association of Hi! Blitz has found a perfect partner in Kingfisher Airlines, now rated India’s only 5 star premier luxury airline.

The magazine audiences are young professionals between 25 to 45 years, who are successful and aspire a good life. They have a taste for good food, liquors, holidays, fashion, films, music and gizmos. The Hi! Blitz reader is a sophisticated who moves in business and social circles, where it is rather important for him to be updated with the latest in vogue.

Reinventing Constantly

The exuberant editorials, the ornate layouts and the high production quality make Hi! Blitz one of the most exciting magazines in the market. Distinguished brands have chosen to launch their latest collections through Hi! Blitz.

The magazine covers exclusive events carefully chosen for their power and glamour quotient, and creates lifestyle benchmarks. Hi! Blitz is a part of almost every celebrity home and affluent households, and is a sought after advertising property for luxury products.

Future Plans

• To launch a portal for building a community of loyal Hi! Blitz readers.
• To start our franchises in London, Singapore, New York and South Africa
• To launch Hi! Interiors, Hi! Accessories, Hi! Men, Hi! Fashion supplements