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| Why Hi! LIVING? |
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| India is booming, and a strong sense of brand identity is crucial in today’s market. The luxury world is taking note and we are likely to see an increasing number of brands putting greater emphasis on India and launching new collections here. |
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| In today's world, luxury increasingly is defined as an expression of individuality, and luxury brands have become not just ends unto themselves, but also mean to even larger personal aspirations. |
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| Not surprisingly, the Emporio building in New Delhi will now house 130 brands and UB City in Bangalore with its promise of the top luxury brands has already created a stir in fashion circles. |
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| In this expanding definition of the luxury concept, information takes on a new and bigger role and importance. This is where Hi! LIVING comes in. It is the information provider, guiding consumers through the process of self-discovery that enables them to find the luxury products and services that satisfy their unique needs. |
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| Launched in May 2008, Hi! LIVING is currently going to the readers as a supplement with Hi! Blitz. |
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