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| OK! India Now |
| OK! India provides a ringside view of celebrity action — from Hollywood A-listers’ weddings to sharing baby news and first look pictures; whether movies, music, fashion, break ups or make-ups—we bring you exclusive stories on stars.
OK! India puts most successful Indians at par with international celebrities, giving its readers an exciting inner circle experience no other publication gives. |
| Having spent a year consolidating its position as the only publication in the Indian magazine market to bring its readers a balanced mix of Indian and western celebrities, OK! packages its content to make its readers feel as if they were in a room with the stars, sharing their most intimate moments. |
| The Reach & Readers’ Profile |
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| The feel and content of OK! India is more international than local, although the international content is re-edited to suit the demands of Indian readers. |
| At Rs.1200 a year, OK! targets the opulent, urban Indian. Though the magazine’s target group is SEC A1 and A2, OK! India is also well read in other sections because of its exclusive content. |
| With over a million readers a week in the UK alone, OK! proudly holds its position as the reader’s first choice for quality news on national and international celebrities. |
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| OK! Innovations |
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| OK! India prides itself on giving a personalized approach to each customer, client and reader. A perfect example of this was our launch promotion. Hand-picked lists of people from across the country were sent an inaugural issue of the magazine, each with a personalized cover. So, while the Bachchans received an issue that featured them on the cover of OK!, the Ambanis received a magazine that had them as the cover! |
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| The Future |
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| …is bright! |
| With more publications following in the Rs. 100 price slot, OK! is positioned distinctly ahead of any other lifestyle magazine of international genre. The brand plans on expanding its base to the web consumer in the coming year.
In addition, OK! India also plans to syndicate its content to other editions worldwide. |
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